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Launch of "Sponsor-A-Tree" Program on Earth Day 2009

Tucson, Arizona - April 22, 2009 - Contactless Data, Inc., operating the NFC-based digital couponing solution Mobifetch, is proud to announce that it has teamed up with American Forests to promote continuing environmental conservation. Through the Mobifetch paperless coupon platform, Contactless Data is launching the "Sponsor-A-Tree" program, marking a critical step towards reducing the number of trees being cut down, the amount of paper waste in landfills, and emitted carbon dioxide into Earth's atmosphere.

With over 100 million trees cut down annually for distributing direct mail and coupons in the US alone, a digital coupon is the green answer for environment-friendly marketers, consumers, and merchants. "Over 300 billion coupons are in fact distributed each year, using a huge amount of paper," notes founder Ismaila Wane. "Mobifetch enables the entire life cycle of the coupon to be digital, from distribution to redemption and processing, saving trees and waste. Putting a sustainable, technology based solution to work is not only responsible, but is vital to our quality of life as citizens of planet Earth."

Earth Day 2009 is a great time to stop and think about what it means to be green. Contactless Data is committing to help plant one tree for every digital coupon keychain acquired, helping American Forests reach its goal of 100 millions planted trees by 2020. Whenever a consumer acquires a keychain, he or she will automatically sponsor a tree, adding new life to the ecosystem. By reusing the keychain i.e. redeeming digital coupons, the sponsor is making sure the tree will grow and flourish. This strong commitment by consumers, if viral, could accelerate the reduction of total number of paper coupons in circulation.

The digital coupon keychain will be available in the market around Christmas 2009.